peace to live by

Choosing Your Fans? Part 1 (TMF:2441)

Monday, September 16, 2024
Peace to Live By: Choosing Your Fans? Part 1 (TMF:2441) - Daniel Litton
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       I remember when I first went to start Peace to Live By, and I went about telling people I knew about my new radio show. I thought to myself, “This is great. This person will listen to me, and this person, and that person. I’m going to have so many good listeners who know me.” Well, it didn’t take me long before I realized that wasn’t how it was working. Actually, not at all. What I found was in a given sample of about ten people (that is, ten people that I knew who I told about my show), maybe two of them would actually listen. And of those two, perhaps only one, if that, actually became a fan. I was quite surprised by this revelation as it was happening. It wasn’t that I wasn’t good enough, or that what I was saying wasn’t good. It was just that, in reality, we don’t get to choose our fans when we are doing something in the spotlight. In fact, I found that the vast majority of the people who became my fans I didn’t even know. They were from all over the place—different towns, different counties. In the city and out in the country.